Leverage LinkedIn to Increase Sales During Covid Series
October 20th and 27th, 2020
10:30am – 12:00pm
COVID has taken an immeasurable toll on you both personally and professionally. You’re tired of feeling stuck, anxious, and stressed about the future. You want to take back control of your organization’s future, but how? Peg Stookey, founder of MaxPotential U, LLC, is a Personal Brand Strategist, LinkedIn Ninja Partner, and Change Readiness Coach. She specializes in helping her clients, both professionals and organizations, become ready and resilient to change and uses LinkedIn extensively to that end.
Since 2009, Peg has used LinkedIn strategically to build her 100% referral-based business and generously shares her experience and 4500+ LinkedIn connections to help others succeed as well.
Even though your primary focus is in manufacturing products, Peg believes that, no matter what your role is, knowing how to “manufacturer” digital success during this time of pandemic is more important than ever. Regardless of your LinkedIn skill level, Peg promises that if you implement even a small portion of her suggestions, you’ll be sure to increase your marketing and sales capacity through LinkedIn (and do so much more!).
Session 1 (October 20th): Boost Your Know, Like & Trust Effect. No matter what anyone says, business is personal and we do business with people we KNOW, LIKE & TRUST (KLT). LinkedIn is all about making a positive personal impression first, then, drawing people into your professional offering. In this session, we’ll focus on how to boost your “KLT Effect” by optimizing 5 key areas of your LinkedIn profile. Peg will also get us started on boosting our networking and marketing capabilities.
Session 2 (October 27th): Expand Your Brand Awareness. You’re a representative of your company whether you’re the owner, sales professional, or other employee. What impression of the company are you making as an individual and as a group? In this session, we’ll examine 5 key areas of LinkedIn to optimize in order to boost your professional presence and impact. We’ll also touch on some easy ways to boost engagement and connection which are critical to marketing and sales success in this time of pandemic (and always!).
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